Atlas Battery Appoints Mansoor Jamil Khan as Chief Executive Officer

Atlas Battery Limited, the listed battery manufacturer in Pakistan's Atlas Group, has appointed Mansoor Jamil Khan as its new Chief Executive Officer, taking effect from May 25, 2026. The appointment lands at an inflection point for the Pakistani battery industry — one driven simultaneously by the rooftop solar storage boom, the early but accelerating shift to electric two-wheelers, and the ongoing need for reliable starter and standby batteries across vehicles, industrial back-up, and telecom infrastructure.

Atlas Battery is the battery-manufacturing arm of the wider Atlas Group, the industrial conglomerate behind Atlas Honda — Pakistan's dominant motorcycle manufacturer through its Honda joint venture — and a portfolio of other Japanese-aligned industrial businesses. The group's positioning gives Atlas Battery channel access to one of the largest two-wheeler distribution networks in the country plus credibility with industrial customers who have used the brand for decades.

Why a CEO change matters at this point in the cycle

For most of the past decade, the Pakistani battery market was a relatively stable replacement-driven business — automotive starter batteries, UPS back-up batteries for load-shedding, and a long tail of industrial applications. That stability has now broken down. Three structural shifts have happened in parallel:

• Solar storage demand — the rooftop solar boom has driven sharply higher demand for deep-cycle lead-acid and increasingly lithium-ion batteries sized for hybrid inverter installations.
• Electric two-wheelers — the early but real transition to electric scooters and motorbikes creates an entirely new demand category, one that needs different chemistry, different manufacturing process, and different service models from the existing lead-acid base.
• Telecom and data centre back-up — Pakistan's expanding fibre and data-centre footprint creates a high-reliability industrial battery demand category that did not exist at scale a decade ago.

What a new CEO typically focuses on

Battery manufacturer leadership transitions at this point in a market cycle tend to converge on a familiar agenda: product portfolio expansion beyond traditional lead-acid (most commonly into lithium-ion either through partnership or licensed manufacturing), distribution depth into the solar-installer channel, and operational efficiency to manage lead-and-copper input cost volatility. The Atlas Group's structural strengths — Japanese technology partnerships, an established industrial-quality manufacturing culture, and Atlas Honda's distribution backbone — make all three achievable.

How Atlas Battery sits in the broader market

The Pakistani battery market is a hybrid of established listed manufacturers (Atlas Battery, Exide Pakistan), private domestic competitors operating across various tiers, and a growing share of Chinese-origin imports particularly in the lithium-ion segment. Atlas Battery's brand strength has historically been in automotive starter and UPS categories; the strategic question for the new leadership is whether the company can extend that brand equity into solar-storage and electric-vehicle batteries without diluting it.