Turkish Electrical Giant Sigma Elektrik Expands Pakistan Presence Through Jawad Electric Strategic Partnership

Sigma Elektrik, the internationally recognised Turkish manufacturer of low-voltage electrical protection and switching solutions, is steadily strengthening its footprint in Pakistan through innovation, quality assurance, and strategic partnerships. In an exclusive interview with Engineering Post, Chief Executive Officer Özgür Ünlü outlined Sigma Elektrik's vision for the Pakistan market, the strategic depth of its partnership with Jawad Electric, and the company's expansion plans through 2027.

A partnership, not a transaction

Özgür Ünlü was explicit that Sigma Elektrik does not treat Jawad Electric as a conventional distributor relationship: "We have been working with Jawad Electric for a long time and we are highly satisfied with their performance in the market. We do not consider Jawad Electric as a client; we consider them our partner. We support each other, and this cooperation has created success for both sides."

That framing matters because Pakistan's electrical-distribution market is littered with international brands that came in via undifferentiated trading-house relationships and lost specification share within 24–36 months. The brands that have built durable positions — Schneider via Elektrotechnik, Legrand via Mubashar Electric, ABB via established multi-decade partners — all share Sigma Elektrik's partnership-rather-than-channel posture.

Pakistan as a strategic market

Ünlü positioned Pakistan as one of Sigma Elektrik's most promising markets globally: "Pakistan is a very big market and a growing economy. When we compare the beginning of our journey with where we stand today, we have achieved serious progress and increased our market share step by step. We believe this share will continue to rise in the coming years."

The drivers Sigma Elektrik sees in Pakistan's LV market:

• Industrial expansion — new manufacturing capacity, SEZ build-outs, and CPEC-linked infrastructure all create downstream demand for MCBs, RCCBs, MCCBs, and integrated panel-protection components.
• Residential and commercial construction — Pakistan's housing and hospitality build pipeline continues to absorb LV electrical product at volume, even through macro stress.
• Quality-conscious specification — Pakistani consultants and developers are increasingly specifying certified-brand LV products in place of unbranded local product, particularly on insurance-sensitive projects.

The role of approvals and certifications

Ünlü acknowledged the central importance of approvals and certifications, and credited Jawad Electric with the heavy lifting on market development: "We appreciate Jawad Electric for their excellent performance in securing approvals and promoting Sigma products. This is a very important area, and we provide full support on procedures that fall under our responsibility."

In Pakistan, project specifications increasingly hinge on consultant approvals from organisations like NESPAK, government-sector procurement departments, and major institutional buyers. Without that approval pipeline, even technically-superior products struggle for share. Jawad Electric's work on Sigma's approvals base is what's translated the company's technical strength into actual project wins.

Competition and differentiation

On competition, Ünlü argued that pricing alone doesn't decide market outcomes: "Global research shows that only a small percentage of customers choose suppliers solely because of price. Product quality and service quality are far more important." Sigma Elektrik's differentiation strategy in Pakistan runs through product quality, technical engagement with end users, and consistent communication with the consultant-and-contractor channel rather than aggressive price positioning.

Investment in production capability

The company is backing its Pakistan growth plans with substantial production-side investment in Turkey. Ünlü detailed:

• R&D depth — a dedicated R&D department in the factory focused on improving existing products and developing new designs.
• Automation expansion — two new automated production lines for MCB, RCCB, and MCCB manufacturing added during 2026.
• Continued capex — one more automated line planned by year-end 2026, with two further lines scheduled for 2027.

The implication: Sigma Elektrik is building Turkish manufacturing capacity ahead of expected Pakistani (and regional) demand growth, ensuring that supply-side bottlenecks don't constrain market expansion when demand inflects.